If you run your own business and don’t have a website (not very likely these days), or you need to choose a web design company to update your current website then you have some important decisions to make. And the more you know, the better informed you are, the better the decision you’ll be able to make. Depending on a lot of factors, you may choose your neighbour’s 7 year old kid, or the large web design agency in the centre of town with the huge, plush office.

A few brief tips:

• Choose the goals for your website before going ahead with the design.
• Research the web design businesses you’ve listed.
  • Check their own website
  • Is it easy to navigate?
  • Can you find what you want easily, and within 3 clicks of the homepage?
  • Is the layout, graphic style and text clear and easy to read/view?
  • Are there any unsightly distractions?
  • The colour theme should work as a whole, although this is a preference that can be very personal.
• Contact the web design companies you have shortlisted.
  • Are they easy to get hold of on the phone, or by email?
  • Is their telephone manner helpful?
  • Do they try to push something on you that you don’t want or need, or are they responsive to your requirements?
  • What lead time do they give you on starting and finishing the project?
  • Get references, and call them up for their views on the company, good and bad.

With so many different companies out there, ranging from 1 man bands and freelancers who work from home, to bigger organisations that may charge you significantly more, how do you choose the right one for your business website? As we all know, cheaper is not always better, but nor do we want to pay an arm and a leg for a website that is way beyond what our business requires.

Clarity is essential. You are starting in the right place if you begin by making a decision about how your website should contribute to, and help, your business growth. There’s no point having a website for the point of it. Define your goals for your website from the very outset, even if it seems like it is taking up too much of your valuable time, you could potentially be saving yourself thousands in the long run. Do you wish to pass information to your employees, or clients, or do you want the site to generate leads? How will you track and measure success? Will it be used to sell product or services online? Getting this nailed down from the start can save endless heartache down the line.

A recommendation is generally not a bad thing when trying to decide on a company of any kind? If a business associate has had a positive experience with a web design company then at least that minimises the risk you expose yourself to when dealing with a new company. However – make sure the company you are choosing is right for your business, and for you. Yours and your associate’s businesses could be akin to apples and pears, and we want to compare apples with apples here. And not everybody likes everybody else. It’s a massive part of doing business and is very often overlooked. You’re spending your money with this person or company, so you need to feel very comfortable with them. You need to trust them, and feel that they will take your project as seriously as you do.

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